CREATIVE CONCEPTS
Let's get it right from the START.
CONCEPTS THAT MAKE YOUR BRAND A PART OF YOUR CUSTOMER'S CULTURE.
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Integrated Campaign Concepts/Themes BRAND STRATEGIES/IDENTITY, Logo, Masthead & Style Guides Business Presentations
Websites, Social & Digital Point-of-Sale Promo Schwag: Tshirts, Hats & Never-Done-Thats Sales Kits
Restaurant & Menu Location Environment Concepts, Branding & Styling Product Packaging
HR/Employee Engagment & Productivity Employee Uniforms & Training Programs Events
SHIRTS/UNIFORMS
[Colorado Bikesmith]
CAMPAIGN UNIFYING THEMES (aka: "THE BIG IDEA")
[Copper Mountain Resort]
TEMPORARY TATS/SCHWAG
[Copper Mountain Resort]
HR/EMPLOYEE PSY OPS
[McMillan Sales Corp.]
BRAND IDENTITY
[Happy Nuts R Us]
SALES & MEDIA KITS
[American Institute
of Architects]
GUERILLA MARKETING & SOCIAL MEDIA INTEGRATION
[BP/Castrol Syntec]
If your agency usually begins by throwing various tactics at you, they're not seeing the big picture.
First comes the challenge or dream (aka Business Goals). Then Research & Analysis, Marketing Objectives that support the goals, and the Strategies that achieve the objectives within the dynamics of what the data and experience tell us.
The list of tactics are driven by the strategies and where the target customers exist already. At Brawnsky, we also want to include tactics reaching your target that are NOT already in use as advertising channels.
But before you get tactical, it takes the perfect CONCEPT(S) to tie it all together and communicate your key messages in a way that's not only emotionally intelligent; It's goddang VISCERAL.
WHY DOES THIS MATTER?
Emotions are processed in a part of the brain called the amygdala, the same place as our biases...our reality filter that interprets energy waves and electro-chemical processes from other parts of the brain into our personal perceptions of matter, space and events. Most importantly for purposes here, emotions live in the same part of the brain as MOTIVATION to act! In short, it takes emotion to motivate customers into action.
The right concepts can move mountains of obstacles by the wayside - particularly the seemingly insurrmountable task of standing out from the white noise of an oversaturated, Phllip K. Dick-ian advertising landscape (see: Minority Report).
Concepts (and social engineering) create culture. What would the 80's have been without the concept of the Rubix Cube or the A-Team. Yeah man, great concepts RULE. Let's discover a few winners for your business.
If you want to motivate your target to buy, your employee to get passion-to-win or simply a more creative widget, we need to start with finding the smart, original concept(s) for the application. Here are a few examples of projects where concept matters, but after Brand Identity/Strategies the most critical marketing activity requiring the PERFECT concept(s) is when it comes to CAMPAIGN planning & themes.